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Brand Strategy: Image

TEMECULA CREEK INN

Brand Awareness

Temecula Creek Inn faced a tarnished brand image and low awareness within the local market. The property and the staff represent a friendly, warm welcome by providing a home-away-from-home experience. It was imperative that all communication incorporated this brand tone.  

Goal:

To increase brand awareness among the drive market. 

Strategy: 

  • Align all brand messaging with the right tonality.

  • Partner with local charities. 

  • Manage and maintain the online community.

  • Increase social interaction on social media.

  • Ensure a careful selection of micro-influencers.

Execution:

  • Social Media 

  • Print & Digital Advertising

  • Email Marketing

  • New Imagery

Results:

  • 20% increase in overall social media engagement

  • 3% increase in traffic to the website

  • 10% increase in overall social media followers

  • 30K impression on LinkedIn for Meetings and Events content

Brand Strategy: Text
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