TEMECULA CREEK INN

Brand Awareness

Temecula Creek Inn faced a tarnished brand image and low awareness within the local market. The property and the staff represent a friendly, warm welcome by providing a home-away-from-home experience. It was imperative that all communication incorporated this brand tone.  

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Goal:

To increase brand awareness among the drive market. 

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Strategy: 

• Align all brand messaging with the right tonality.

• Partner with local charities. 

• Manage and maintain the online community.

• Increase social interaction on social media.

• Ensure a careful selection of micro-influencers.

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Execution:

• Social Media 

• Print & Digital Advertising

• Email Marketing

• New Imagery

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Results:

• 20% increase in overall social media engagement

• 3% increase in traffic to the website

• 10% increase in overall social media followers

• 30K impression on LinkedIn for Meetings and Events content